Review and Swatches of L’Oreal Paris Color Rich Pure Red Star Collection Lipstick – Pure Amaranthe

Today I am going to give you a review about L’Oreal Paris Color Rich Pure Red Star Collection Lipstick- Pure Amaranthe.

Before I’m start reviewing I want to say something little-bit in details about the L’Oreal Paris Pure Color Rich Pure Red Star Collection Lipsticks range. In this range there are 7 red shades. They are all matte lipstick. But not powdery matte,its more creamy matte.Therefore its very comfortable in our lips. There are variety of shades. These include a red for everyone-brown/ pink/ orange/ coral/ pure red. These 7 shades of red lipsticks are endorsed by 7 stars who are ambassador of L’Oreal Paris and all 7 lipsticks have a signature of these ambassadors on the outer body of packaging. Our Indian beauties Sonam Kapoor, Aishariya Rai Bacchan & Freida Pinto also endorse this. They represent three various shades out of 7 shades of this pure red lipsticks range and rest of other represent other country’s celebrity ambassador of L’Oreal Paris.

The shades are:

*Pure Vermeil(Fan Bingbing)
*Pure Rouge(Freida Pinto)
*Pure Scarleto(Blake Lively)
*Pure Garnet(Sonam Kapoor)
*Pure Amaranthe(Gong Li)
*Pure Fire(Li BingBing)
*Pure Brick(Aishwarya Rai)

Price: Rs 1049/- ($15.46 US DOLLAR) 


My favorite shade in this collection is Pure Amaranthe which is endorsed by Gong Li. This is beautiful reddish bright pink shade. Those are not comfortable with pure red lipsticks, this shade is very much safe and comfortable for them. This shade look very beautiful on fair to medium skin tone beauties. For Dusky beauty’s it’s not the perfect shade.





My Experience:

Pure Amaranthe is my most favorite shade out of all the shades of the L’Oreal Paris Color Rich Pure Red Star Collection Lipsticks. One Swipe give you a opaque colour on lips. It’s just brighten up my face immediately after applying this on my lips.
This leave a beautiful rich stain on lips. After drinking & meals it lasts up to 5 hours. This lipstick’s formula is exactly same as the MAC lipsticks.
I just love the texture of the lipstick, it’s not heavy on your lips. These are the pure matte lipstick. But not drying the lips. It’s creamy matte. It’s very comfortable on my lips.





1. Perfect matte lipstick
2. It’s not drying the lips. But in winter season you always use lip balm before you apply this lipstick
3. Pigmentation is amazing. Immediately brighten up the face
4. Good lasting power (upto 4-5hrs) and give you a rich stain on lips


1. You make sure that you exfoliate your lips for long staying matte lipstick.
2. It’s leaves stain. For me it’s no problem. But sometime it’s difficult to cleanse the stain from lips.

Buying links:


My Opinion:

Definitely I recommend everyone to try this range. Because It’s a perfect dupe of MAC retro matte lipsticks. These include red for everyone. Pure red, pink, brown, orange, coral all shades are there in the range. The texture is also very good, perfect matte lipstick in under approx INR 1000 rupees and also good staying power. So grab it.

My Rating:



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Thank You



  1. Qadri says:

    Loved the article! Loreal has discontinued the star range in pure amarante . Can you please suggest a very similar shade in any other brand ?

    1. M.A.C. Retro Matte lipstick – All Fired Up

  2. In loreal paris it’s color riche moist matte lipstic – Rasberry Syrup. But Rasberry Syrup is a tiny bit deeper when compared side by side.
    Nicka K 24bhr lip color & primer – deep fuchia
    Kiko Milano Long Lasting Colour Lip marker – 104 deep pink
    Maybelline New York Color Sensational The Loaded Bold Lipstick 11 Rasberry Rendezvous
    I hope this will helpful for you…

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